G3 stands for Genuine Guide Gear and they started as avalanche probe and telemark bindings manufacturer and evolved much further in the past decade. Avalanche safety equipment is not the main focus for this Vancouver, Canada based company.
Their other product lines include avalanch probes, telemark and AT bindings, climbing skins, and in the past couple of years G3 is really establishing itself as backcountry skis manufacturer with lots of fans around the world.
Avalanche safety gear
The most popular G3 avalanche safety tools are: